“Virtual teams constitute a relatively new knowledge area that has risen from two recent changes: the globalization of industry and markets, and advances in information communication technology tools. Continual technological advancement is set against a backdrop of international mergers, take-overs, and alliances, which invariably leads to more distributed collaboration, both formal and informal. The concept of creativity is often at the core of such proactive decisions.Virtual Teams and Creativity: Managing Virtual Teams Effectively for Higher Creativity presents advanced research on the concept of creativity using virtual teams, demonstrating a specific focus and application for virtual teams. Virtual Teams and Creativity: Managing Virtual Teams Effectively for Higher Creativity presents tools, processes, and frameworks to advance the overall concept that leveraging ideas from different locations in an organization and within extended networks is based on creativity, which can deliver innovation.
…Steven P. MacGregor is an innovation consultant based in Barcelona and a research fellow at IESE Business School where he works across two research streams-business innovation and business in society.”